The purpose of appeal is to captivate the audience and draw them into the story. In earlier animations, the animation was limited and so most of the appeal had to be drawn from the visual. I would use “the skeleton dance” by Disney as an example of this; we find the characters appealing through their spooky character design, but none of the appeal is derived from development.
In modern animation narrative is more story based so character design is on a par with character development. This is apparent in the film “Despicable me” the character of Gru is appealing to us not only for his design but also his character development. He addresses the audience firstly as an evil character and his design reflects this, he then goes on to juxtapose this image with a character development. This shows him as a complex character, which is believable to the audience; this is a great example of appeal.
written by Arthur Chalk